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KAWS was commissioned to illustrate logos. Others, like vintage street archivist Edgar Sosa and Touch Su, both of whom worked with Fruition  co-founder Chris Julian , did research and sourced vintage items that were used as references for various Pastelle designs. From 2006 to 2008, they scoured for rare vintage goods at thrift shops and the Rose Bowl Flea Market in L.A. and presented them to West and Julian. Whatever pieces West liked they'd take back to Las Vegas, where Fruition is based, and collaborate with Julian and Mike Pouncy,